It has been discovered that marketing strategies like relationship management, branding, product and pricing differentiation, market segmentation and channel cultivation are crucial for the sustainable growth and competitiveness of SMEs in developing countries.
A review survey approach was employed in this work and related literature from journal articles, professional reports, term papers and dissertations were reviewed. This paper is aimed at examining the types of marketing strategies suitable for SMEs and how they affect their growth and competitiveness in developing countries. The adoption and implementation of unsuitable marketing strategy exposes the weaknesses of small and medium enterprises (SMEs) and the challenges to capture sizable market share. Strategies have been used to differentiate the undertakings of various enterprises irrespective of industrial affiliation, specifically marketing strategies are used to reach the customers and tackle competition. The growing competition among businesses of small medium or large is an area of concern to business growth and competitiveness. Keywords : Entrepreneurs, Information system, marketing strategies, marketing intelligence, Small and medium enterprises. The study yields the implication for the service provider. The research finding implies that there is a communication gap between consumers and entrepreneurs.
Furthermore findings suggest that entrepreneurs should upgrade their information base to evoke stream of consciousness and tested through exploratory factor analysis and one sample t-test. An empirical study conducted in small and medium enterprises in Hisar (India) enrich the information base and government to boost the financial base because small scale industries are an integral part of the industrial background of the country and employment generator segment of the economy. The survey logical view of the entrepreneurs and customers has been integrated through existing theoretical framework. Abstract : The paper addresses to integrate marketing strategies comprising marketing mix and marketing intelligence by SMEs and a survey on customers has been conducted to validate the marketing strategies.